I don't see how helping users maximize their investment in software is "staying behind". But anyway, can't really argue with an opinion. If it was some trivial $50-100 piece of software, then maybe an argument can be made. Some of the stuff we buy is expensive to the tune of $10,000, and even more sometimes. There is a lot of industry specific software that is super expensive. On the side, I don't care if they want to also peddle some new UI framework or whatever other snazzy thing that the kids want these days :P. Just let me use the software I bought for as long as humanly possible. Microsoft gets this more than any other vendor, and so they get our business, and maybe a small amount of good-will.