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Very well put. This is the factor that separates good websites that feature writing with personality, from "content marketing" style articles.

The latter is why surfing the web feels like such a chore today. All the top ranking search results these days are from corporate websites who have no interest in providing useful information beyond the bare minimum they need to put out before trying to sell you something. They all write keyword-optimized articles of a certain length (like those recipe websites).

The titles of these posts reek of SEO thirst, and read like a giant pile of text that a bot threw together.

"Complete Beginner's Guide to Dropshipping in 2020"

"Ultimate Masterclass to Building Lean Muscle in 2020"

"A Curated List of Resources for Email Marketing in 2020"

Blech.




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