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I'll download anything with a crappy name as long as the functionality is there. I really couldn't care less.

Do I really think Apple is a great name for a computer manufacturer? Definitely not on the surface. But they ran with it and now it's accepted as one of the strongest brands on the planet.




I don't really see how the success of `Apple' contradicts " Keep it short, simple, easy to spell and pronounceable in an un-ambiguous way."


Hard to find a more universally understood symbol in the western world other than the cross (and that's a bit much for a computer company). I think it was an excellent choice.


> Hard to find a more universally understood symbol in the western world [...]

Sun!


Good one! I totally dropped the ball there, I searched for things too close to home :)


It's better than FruitOfTheTreeOfKnowledgeOfGoodAndEvil2000.biz




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