Walking into many busy restaurants these days and seeing an array of devices functioning as displays for different delivery platforms convinces me that some kind of common order bus/platform needs to happen.
At some restaurants, the simultaneous parallel incoming orders means they miss yours. At ones where they don't, there's the imposed cost of someone paying close attention to all of them. More often than not, this is the cashier, which means if you decide to walk in and order in person like some barbarian from 2010, you are waiting in an invisible line not just for your food but for any kind of attention.
The likes of Doordash and Seamless and Grubhub don't seem properly incentivized to solve this problem -- sure, they might care if order efficiency or fulfillment suffers and users have a directly bad experience, but they may not demand anything from their product team more complicated a rating system punishing providers. And they don't want a common platform; they want to be the platform.
At some restaurants, the simultaneous parallel incoming orders means they miss yours. At ones where they don't, there's the imposed cost of someone paying close attention to all of them. More often than not, this is the cashier, which means if you decide to walk in and order in person like some barbarian from 2010, you are waiting in an invisible line not just for your food but for any kind of attention.
The likes of Doordash and Seamless and Grubhub don't seem properly incentivized to solve this problem -- sure, they might care if order efficiency or fulfillment suffers and users have a directly bad experience, but they may not demand anything from their product team more complicated a rating system punishing providers. And they don't want a common platform; they want to be the platform.