Ha I could say the same thing about my $EDITOR, which happens to be vim. I learned how to use it about 2 decades ago and I still use it almost daily since. Some things are really worth investing your time learning them.
I think the power comes from knowing something -- _anything_ -- well.
I feel the same about vim and common unix tools (bash, sed, awk etc). If you can use these effectively, these can be very effective productivity tools. The learning curve is steep, just like learning to ride a bicycle, but once you do, it is difficult to imagine life without it.