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There needs to be some kind of class-action or power play movement otherwise - like all the top vendors removing their apps at the same time for a while. No one entity is powerful enough to stand up to them alone. It may take some kind of non-market intervention like legislation which is unlikely to happen in America and I'm not sure that's the fairest avenue either.

Though it may not seem like it - this is related to 'network neutrality' - it's about monopoly/control of one area that's used to monopolize control an adjacent market.

Apple and Google don't want Verizon to charge based on content ... so that Apple and Google can monopolize the entire experience for themselves!

Antitrust is not a new idea, and it's foggy but it may come into play here. It'd be one thing for companies to use their OS control to try to dominate other parts of the experience, but a 'bridge too far' to limit choice. Apple literally wants a 30% cut of the entire digital universe on their platform. This requirement and the limitation that people can't install apps 'not approved' by Apple I think should be addressed by legislation.




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