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> Except in Ads. Those (almost) always work. The customers who spend here have dedicated technical contacts. Go figure.

Even then, it's not always ideal.

A few years ago I did AdWords for a company that dumped five figures every two weeks into Google Ads. Sure, we had our own person at Google assigned to us. But the person was reassigned to another department in Google every two months, and we ended up with someone new and wasting two or three days bringing them up to speed on our specific needs.




That was the daily ad budget at my last company. We changed reps once in like 3 years because she went on maternity leave.




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