This looks like the perfect storm for online advertising. For one, ad blocking is on a steady rise and it seems that it got the networks worried to the point that Google tries to circumvent the whole trend by supporting better practices. Then we have the upcoming GDPR ruling in EU which could wreck havoc to advertising networks. On top of that we have ad fraud which has gone to new levels especially after the story about Methbot broke out last year. And now we see major consumer brands pulling out of online advertising.
I have to admit, I love this whole situation. Online advertising has long stopped being useful and it's becoming malignant hurting the medium in so many ways. It seems that ad networks don't bother at all to fix any of the problems from privacy to malware and whatnot. So fuck them. Let them wither and die for all I care.
With classical stuff like Liberapay, patreon and buy me a coffee and more fancy stuff like Cryptocurrencies, we should finally be able to fund our stuff differently.
I have to admit, I love this whole situation. Online advertising has long stopped being useful and it's becoming malignant hurting the medium in so many ways. It seems that ad networks don't bother at all to fix any of the problems from privacy to malware and whatnot. So fuck them. Let them wither and die for all I care.