Well if you believe the data from Chartbeat, a whole lot of publishers are going through the non-trivial effort of publishing in AMP even if they don't like it.
It's funny: If you ask what people think about being held at gunpoint they're not usually very keen on it.
But when I hold them at gunpoint and tell them to dance like a chicken, they all do it. Doesn't seem like they hate it after all. Sometimes they even cry tears of joy...
