This seems like a classic catch 22. If they go completely free speech people will complain about all the propaganda on Facebook and some countries will just block it. On the other hand if they do moderation people complain about censorship. There is no actual way for them to win here
If they go completely free speech then nobody will be able to read anything over all the spam, and the servers will be confiscated for possession of child porn in a few days.
Facebook could do the same thing if they wanted. Have the default be heavily censored, have option to disable aspects of it as the user desires. I presume they don't because they don't consider it a catch 22. Having people cry censorship doesn't matter to them, whereas they think hordes would leave or be forced off by governments if they didn't moderate sufficiently.
There's lots of ways for them to win. For the most part people just complain, it's a couple cycles of bad PR and then a very large segment of the internet goes back to enjoying the walled garden.
It has gotten to the point where an American anarchist writing that they want to travel to Yemen to fight imperialism is considered a terrorist and censored, but a white supremacist person saying we should "shoot all those monkeys in St. Lewis" is considered sacred free speech.