They're not just about "fractal" distributions, but a few of Taleb's[1] books are more-or-less expansions of this article.
Two which had wide acclaim for more-or-less predicting the financial crisis of 2008-2009 were Fooled by Randomness and The Black Swan. But I happen to like his later Antifragile the best.[2]
My biggest criticism of Taleb's books is that, while he tells us what can happen and why, he only has generalities on how to prepare and respond. I'd prefer more specifics.
It was only on rereading Antifragile that I realized that Scott Adams' book 'How to Fail at Almost Everything and Still Win Big' is practical Taleb. I don't think he's ever acknowledged the influence on the book directly, but he has said that he considers Taleb one of the smartest people he knows of.
Using kg makes more sense in two ways, one is that kg is the base SI unit for mass but the other, more relevant, is that this number is to be compared to the 300 kg mentioned earlier in the article. Of course it should be 30 M or perhaps 30 million not 30m. It's unfortunate that the SI mass unit has an embedded multiplier but we seem to be stuck with it.
(This is from 2006 btw but quite relevant)