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I'll join in giving kudos but I want to be a bit more explicit.

There are two categories:

Both are multiple good/service providers

Both are multiple goods/service recipients

I think the difference for something like Uber and Airbnb is that they embrace chaos. It is better for them to have someone take a different Uber or stay at a different Airbnb everytime.

The problem I think it's that you have to be sleazy enough to pull this off. You have to be like Airbnb with its promotion of instant booking going side by side its promise of community and kumbaya blah blah. I trust I don't have to say anything bad about Uber. Plenty of ink had been spilled already.

You want a constant stream (or late enough pool) of work and of workers.

Here's an idea to test: do employees react favorably to "quantization" of work?

Example: we think our conversion sucks because blah blah. We want to create a new set of landing pages and develop a way to show it 10% of the time. We want a whole new team to do it so it doesn't distract of full time staff from the fires they're putting out with the real application.

Just spit balling... Would love to hear what everyone thinks about it.




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