This could well end up being a fantastic move for Google to also acquire customers in its platform. If Kaggle moved large pieces of its competition to be automatically hosted on GCE it might be a good win for Google. So like Kaggle's "kernels", GCE machine learning tools would become an extension that's usable with it in a really simple way. Not entirely sure what that might look like, but it feels like this kind of integration would be the best for both parties.