An excellent point, and, oddly, an underrated one: https://jakeseliger.com/2015/... | Hacker News

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jseliger on Feb 27, 2017 | parent | context | favorite | on: How Ikea's Billy bookcase took over the world

An excellent point, and, oddly, an underrated one: https://jakeseliger.com/2015/03/10/does-ikea-enable-mobility....

I do wonder if over time companies like Casper / Tuft & Needle, or even Campaign Living (http://www.campaignliving.com/) will cut into IKEA's turf.

superdude12 on Feb 27, 2017 [–]

Campaign living can't even deliver on a chair I ordered in November - I doubt they will even capture a significant portion of the market they originally set out to cut into.

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