Defending against big players with almost infinite resources is always an interesting problem. Kind of have to hope they don’t come at you head on :) That said, there might be other aspects that come into play. For example, the market is fragmented with big providers each having their own frameworks and infra that they prioritize (Google - Tensorflow/GCP, Facebook - Torch, Microsoft - CNTK/Azure, Amazon - MXNet/AWS, Baidu - PaddlePaddle, etc.) Since there is yet no clear winner, which will likely be the case for the near future, vendor lock-in is not really desirable. We intend to be backend / framework / language agnostic.