People will remember if the product is good so if you're confident in your technology you don't need any gimmicky tactics.
They're just hurting themselves for no good reason other than feeling good about their bad sense of humor most people don't sympathize with.
Imagine any IT department in a large company, when they're deciding which technology to use, this definitely matters. I mean, funny names like "mongodb" is alright, but the first image when people hear about "cockroachdb" is not a good picture. And first impression matters a lot. It's marketing 101.
--
Just think about real-life scenario of how you would recommend to a co-worker:
"Hey we should definitely use this new database. It's called couchdb!" vs "Hey we should definitely use this new database, it's called cockroachdb!"
Or,
"Hey we should check out this awesome way of representing API. It's called JSON-API!" vs "Hey we should check out this awesome way of representing API. It's called Swagger!"
They're just hurting themselves for no good reason other than feeling good about their bad sense of humor most people don't sympathize with.
Imagine any IT department in a large company, when they're deciding which technology to use, this definitely matters. I mean, funny names like "mongodb" is alright, but the first image when people hear about "cockroachdb" is not a good picture. And first impression matters a lot. It's marketing 101.
--
Just think about real-life scenario of how you would recommend to a co-worker:
"Hey we should definitely use this new database. It's called couchdb!" vs "Hey we should definitely use this new database, it's called cockroachdb!"
Or,
"Hey we should check out this awesome way of representing API. It's called JSON-API!" vs "Hey we should check out this awesome way of representing API. It's called Swagger!"